Saturday, May 22, 2021

History of Amway

American Way Association was founded in early 1959 by two friends Jay Van Andel and Rich Devos. They starting Amway from their homes in Ada, Michigan. As these proved successful, they formed the Amway Sales Corporation in November 1959.

Van Andel and DeVos first became friends in high school in Grand Rapids, Michigan. After both returned from service overseas in World War II, their early entrepreneurial ventures included a flight school and one of the first drive-in restaurants in Michigan.

In 1946 Van Andel started a business called Wolverine Air Service, when he and another partner bought a small Piper Cub airplane as college students.

They sold both interests in 1948 to buy a sailboat in Connecticut with intentions to sail to the Caribbean — even though neither had any sailing experience. Their old wooden schooner, “Elizabeth,” sank off the coast of Cuba.

Early 1959, with the help of their wives and a handful of employees, Amway began operations from offices in their basements. Van Andel created sales literature and supervised new product development; DeVos motivated and trained new distributors.

Amway, the multi-level marketing company of beauty, health and home care products which is another example of successful network marketing model that has been around 60 years with an annual revenue of $8,6 billion.

In 1959, Amway their first product Liquid Organic Cleaner (L.O.C.™), one of the first concentrated, biodegradable and environmentally friendly cleaning products. Since then, Amway has become a global leader in the categories of nutrition, beauty and home.
History of Amway

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