During that same era, American entrepreneurs underwent a transformation of various bread types, commercially promoting them and adjusting their compositions.
Concurrently, urbanization facilitated the concentration of potential customers, rendering the mass distribution of bread financially viable. In 1909, the National Biscuit Company (Nabisco) adopted the distribution of 'Golden Glory Wrapped Bread,' establishing the norm for bread wrapping. This innovation heightened the acceptance of commercially produced loaves.
In 1921, the Taggard Baking Company patented 'Wonder Bread,' subsequently becoming an iconic representation of mass-produced American bread. Taggard was later acquired by the Continental Baking Company. However, it wasn't until the 1930s that Otto Rohwedder's slicing machine transformed the industry, enabling the sale of pre-sliced bread. Otto Fredrick Rohwedder faced a 26-year struggle before his machine entered the market in Battle Creek, Michigan.
The Great Depression briefly interrupted the growth of the baking industry. Nevertheless, it experienced a resurgence during and after World War II, with most bread purchases occurring either directly from small-scale bakeries or through grocery stores.
Bread Industry Evolution
